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We recognise Khichdi as a 'Superfood' - it is a wholesome meal which is tasty as well as nutritious. Also, we had the capabilities and required knowledge since we …
'Superfood'”: Ajay Motwani, Adani Wilmar Recently, India's leading edible oil brand, Fortune entered the ready-to-cook segment with Khichdi. The product is available in three variants (Bengali, Punjabi, Gujarati) across selective markets and e-commerce portals. To understand more, we got in touch with Ajay Motwani, Head of
Initially created in Bengali the ad was targeted towards the Bengali community that usually doesn’t follow in food restrains during this festival. While the brand apologized for any sentiments that were hurt, it has chosen to stand by its work. Social Samosa gets in conversations with Ajay Motwani, Marketing Head, Adani Wilmar Limited.
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There is a lot of regionalisation and authenticity in the offering - Fortune Khichdi, says Ajay Motwani, Head of Marketing, Consumer Business, Adani Wilmar (Fortune's parent company). Excerpts of a...
Get latest News Information, Articles on Ajay Motwani Updated on May 21, 2020 05:32 with exclusive Pictures, photos & videos on Ajay Motwani at Latestly.com
We are positioning ourselves as an affordable, accessible mass brand: Ajay Motwani Adani Wilmar Ltd, one of the fastest-growing FMCG companies in India which markets a wide range of consumer essentials under the ‘Fortune’ brand, recently unveiled their new TVC for Alife Soap featuring Bhumi Pednekar.
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1702 goes to great lengths to deliver a personalized consumer oriented approach for our Fortune oil, which fits perfectly with our brand promise For a healthy growing India -Chief Marketing Officer: Ajay Motwani: Adani Wilmar Limited
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Ajay Motwani, chief marketing officer, Adani Wilmar, says consumers are going back to their roots. Companies will need to reimagine their packaging strategy. He adds that media plans of brands will change hugely and digital will take a considerable space and it will rise.
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In an interaction with Adgully, Ajay Motwani, Marketing Head, Adani Wilmar, speaks about consumer preferences in the COVID-19 times, focus on immunity boosting products, campaign strategy, gearing up for the festive season and more. The pandemic must have disrupted everyone and has put off guard every FMCG brand.
Ajay Motwani CMO, Consumer Business, Adani Wilmar How do you visualize the impact of coronavirus on the FMCG and consumer durable sector? Do you foresee a demand revival by 2021? With regards the FMCG sector, we are seeing heightened concerns around hygiene, and nutrition/immunity, and supply side disruptions. Staples, healthy foods, immunity/nutrition …
"We are growing at a high double-digit rate of 15-16 per cent even with subdued market sentiments. We will double our consumer business revenue in the next five years," Adani Wilmar head marketing Ajay Motwani told PTI. He was also hopeful that the company would be able to double its total revenue in the next five years.
The ready-to-cook segment is projected to grow to Rs 4,800 crore by 2024: Ajay Motwani. We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in ...
We feel that this is the best time for us to foray into handwash and sanitizer segments,” said Ajay Motwani, Head – Marketing, Adani Wilmar. The products will be manufactured at a third party ...
Ajay Motwani 's best boards. 1. Ajay Motwani • 1 Pin. 12. Ajay Motwani • 3 Pins. 13. Ajay Motwani • 1 Pin. 14. Ajay Motwani • 1 Pin ...
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Ajay Motwani, Category Head – Hair Care, Dabur India Ltd said: The new shampoo range, developed post extensive research, is fortified …
Ajay Motwani, marketing head, Adani Wilmar, told FE that the demand for packaged food has increased both in rural and urban markets since more and more customers have started focusing on hygiene.
Adani Wilmar clocked total revenue of Rs 28,000 crore in FY'19 of which Rs 18,000 crore came from consumer business. With its leading edible oil brand..
We feel that this is the best time for us to foray into handwash and sanitizer segments,” said Ajay Motwani, Head – Marketing, Adani Wilmar. The market for handwash products is estimated at Rs ...
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The Economic Times FMCG Summit attracts a fantastic mix of industry-expert speakers.. The conference is themed ‘Navigating the New Normal’ and will delve into business continuity plans, packaging, supply chain and distribution, retail, innovation, customer experience, rural strategy, omni-channel and e-commerce. Join us for the season’s biggest virtual meeting of stalwarts …
Ajay Motwani, head of marketing, Adani Wilmar (which sells Fortune Basmati Rice), confirms that there has been a spike in at-home consumption of packaged Basmati rice over the last several months.
With Soya Chunkies, we have addressed needs of taste as well as health,” said Ajay Motwani, head, Marketing, Adani Wilmar. According to Motwani the launch of Fortune Soya Chunkies is a big step towards Adani Wilmar’s vision to transform itself into a complete food and FMCG company.